With the "You are now free to board the cloud," concept, booth visitors understood that Spanning's backup and restore software for could applications would safely allow their business to migrate to the cloud with confidence.
Booth design to mimic interior of airplane
Designed and perforated like a boarding pass, this collateral piece was distributed in each registration kit for the conference to drive traffic to the booth. Resulted in an average of a 10% response rate across the event season.
Back of "boarding pass"
Second iteration of "Board the cloud" creative for London-based event, Cloud World Forum