The ask: Make Academy relevant in the digital space The answer: Venture out. Step 1: Fill out your profile and designate which kinds of group-buy (Living Social, Groupon, etc.) deals you want to be informed about. Step 2: Choose which group-buy adventure you want to attend. Step 3: App finds others near you who want to join your adventure. You split the cost with your new friends. Step 4: Academy suggests in-store items you will need for your adventure.
Party Barn: Handle your booze.
The ask: Create an app that brings Party Barn into the digital world. The answer: Handle your booze. Step 1: Login through Facebook and choose which event you're planning that needs refreshments. Step 2: Use the booze suggester to find the best options for your taste. Step 3: App suggests products and autocalculates the amount you will need based on the guest count from Facebook. Step 4: Add items you want to buy to cart and pay with PayPal. Step 5: App gives you directions to nearest Party Barn where you can simply show your code and have your booze loaded into your vehicle. Step 6: Partay!