Incrediblue luxury boat rentals: Resort to the seas.
This campaign targets upscale travelers with a heightened sense of luxury and adventure. Print media, first class airline cabins, and hotels were chosen to reach the target market most efficiently, introducing Incrediblue to travelers and suggesting that they "resort to the seas" for their next vacation.
Messages promoting Incrediblue (including tweets, reviews, and Instagram images) will be placed in hotel rooms reminding guests to rent a boat on their current vacation (or even ditch the hotel and take on the open sea for their next trip).