"Spanning saved my bacon!" campaign resulted in over $1.9 million in pipeline during its one-week run at Dreamforce 2014, the third largest technology event in the world. Campaign introduced Spanning Backup for Salesforce, the first and only in-app backup solution for the CRM, and included booth design, pre- and post-show emails, demo video, on-site event campaign (with collateral, giveaways, in-booth game, t-shirt), microsite, social media.
Event staff t-shirt design
Interactive slider on spanningsavedmybacon.com
Explanatory collateral distributed in booth and direct mail