Welcome to the anti-Disney World vacation. "Unpave your way" is targeted at urban dwellers who need to unplug and get away. We're talking to city folks with jobs, obligations out the ears, emailing in traffic, catching the redeye for a business meeting a timezone away. And they want some damn peace and quiet...but a little adventure to boot. This campaign almost challenges the target audience to trade in the Blackberry for a backpack, leave the high heels at home, and lose itself in the wonders of Wyoming. Winner of the 2013 Austin ADDYs student Best of Show + Gold
Wyoming tourism website is redesigned to be interactive, asking visitors to create their own energy by spinning the windmill to turn the lights on.