ArtisTree
brand and website reimagined
The ask: Reimagine the website and brand image for ArtisTree, a boutique design and construction company in Austin, Texas. The solution needed to be millennial friendly, showcasing an alternative vacation option for the adventurous and eco-conscious, while also capturing the custom construction side of the business.
The answer: Lofty thinking. Grounded Design. A new, captivating tag and clearer company description (Custom Treetop Architecture) laid the foundation for an intellectual, yet gritty brand identity. Extensive interviews with the family owners inspired a persona that reflected their values: fastidious design, respect for the natural world, and deep love for the ties that bind. Designed as an interactive blueprint, this website tells a brand story that both informs investors and entices customers. |