Zbar is basically Clif bar junior, so this campaign needed to capture the attitude and brand benefits of the parent company while creating a more fantastical brand-world for kids. "Fuel their fun" shows how Zbar powers the imagination, as well as the young body, and incorporates nontraditional executions that reach kids doing what they do best: having fun.
Regular playgrounds are for sissies. The ZPark has real imagination and extreme- sports inspired structures for kids.
The Fun Fuel plug-in for WiiFit lets kids earn points while moving their bodies that can be used toward Clif products.